online business, Amazon.com was allowed users to submit reviews on its web page after purchasing and using (or reading) each product. They also had to rate the product on a rating scale of one to five stars. Moreover, users are allowed to comment on official reviews. To have more reliable comments, Amazon.com provided an optional badging system to reviewers to indicate that the reviewer was one o
online game & entertainment service company but world’s pioneer online game & entertainment service company that makes people’s life joyful.
Goal of this study : to bring new over the 30’s customers from other companies, offering better casual games and entertainment sources
3. Theories & literature reviews.
4 P’s
http://www.netmba.com/marketing/mix/
Mar
① 온라인 음악 산업 정의
온라인음악- 인터넷 접속을 통해 디지털음악 파일을 전송받는 서비스
1970년대 후반 CD (Compact Disc)의 발명으로 인한 음악의 디지털화
2000년대 온라인 음악이 본격화 : 음악산업의 변화
④ 온라인 산업 주요 트랜드
미주지역에서는 인터넷 판매액이
가장 큰 비중을 차
Ⅰ. 서 론
한국유아들의 교육환경의 과거에 비해 매우 좋은 상태이다. 이는 교육공학을 잘 활용한 결과일 것이다. 컴퓨터를 활용한 유아용 교육내용이 다 수록되어 있어 이를 잘 활용하면 학습극대화를 이룰 수 있으며. 유아의 교육에도 좋은 영향을 미치게 된다. 따라서 컴퓨터 는 유아교육에 있어
1. Introduction.
1.1 Research Background
- Effect of Economic recession on consumer
These days, college students are suffering from economic difficulty due to the recent recession. Their biggest interest is in 'money'. This phenomenon has been caused by the global recession which led also to the domestic depression which is still ongoing. We could see this more clearly in a famous part
BACKGROUND
- Start -
disabled people employment policy of modern meaning was started about medical treatment and occupational rehabilitation for the wounded of the Korea war
- Development -
1963 : Including the industrial accident disabled people according to the industrial accident compensation insurance law
1982 : The policy referencing job for the general disabled people was started by
Identification
Identification is equally relevant to
the formation of one’s identity
The core of an identity is the categorization of the self
People tend to identify themselves with someone with same sex
- The differences between other sex
- The similarities of things in the same sex
People imitate not one specific behaviors of a person but want to be or feel to be a person
1. Brand introduction & campaign summary
Brand
‘Inspire the World, Create the Future’
This is a home appliances brand in Korea and have many sort of product like mobile, TV, IT equipment, kitchen electronic product, living electronic product and medical appliance. Based on these IT technologies, it makes great sales with B2C and B2B. Now it was pass over the domestic market and grow
02
Competitor Analysis
Competitors in 2010
As smart phone showed up,
each of competitors began to develop application
Innisfree
developed brand application
MISSHA
also produced
Using application, people who don’t have much time
gained convenience
1. Problem Description
As it was stated in our research proposal, consumers of Apple Inc. are more likely to buy the next version of the product they are using or additionally purchase other products of Apple. However, this is not just it. The phenomenon which seems interesting to us is that Apple has this type of customers relatively a lot more than other companies or manufacturers in the sa